Tim Brown, IDEO’s president and CEO, defines Design Thinking as “an innovation-centric approach that can allow designing with the help of a toolkit”. What’s the difference between Design Sprint and Design Thinking? This technique is ideal for the era of exponential speed, as it offers businesses the chance to create something from scratch, in a short time period. ![]() ![]() Rather than spending months in the developing process of a new product, for instance, Design Sprint makes innovation feasible in up to 40 hours of group work. In other words, it’s a methodology to create, design, prototype and test a new idea within five days. ![]() What is Design Sprint?Ĭreated by Google Ventures in the Silicon Valley, Design Sprint is a learning shortcut. Designer and entrepreneur Carla de Bona spoke at the ME B2B Summit to present Design Sprint, a creative methodology that is being widely used in the world’s major companies, including in their Procurement areas.
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